When mentioning women in leadership and top positions Lori Senecal cannot miss on that the list. She is currently the Global CEO for Crispin Porter + Bogusky (CP+B) advertising agency which she joined two years ago in 2015.
In a report by Campaignlive, CP+B is a MDC Partners network member, with a number of blue chip clients such as Domino’s Pizza, PayPal, American Airlines, Applebee’s, Kraft, and Mondelez international among others.
The agency has its headquarters in Boulder with other offices in Los Angeles, Miami, London, Sao Paolo, Gothenburg, Stockholm, Copenhagen, and Hong Kong where its employees collaborates across.
CP+B agency has also received numerous awards for its exemplary performance. These include being named 13 times the “Agency of the Year” in the trade press, Creativity’s agency of the year, Adweek’s U.S agency of the year and Advertising Age Agency of the Decade among other accolades.
Her current leadership role is however not new to her; having previously served in similar top positions in over the span of her career.
Prior to being appointed the Global CEO for CP+B, Lori Senecal also held the position of President & CEO of the MDC Partner Network. She was also the Chairman and CEO at Krishenbaum Bond Senecal + Partners (KBS+), the CEO role of which was inherited by Ed Brojerdi, the President and Chief Creative Officer, upon her departure to join MDC. She stills retained the role of Global Executive Chairman at KBS+ P, focused on their global expansion.
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At KBS+, Lori Senegal played a big part in growing it from a domestic agency of 250 people to more than 900 people worldwide.
Before joining KBS+P in 2009, Lori had served as McCann Erickson’s President where she worked on global accounts such as Nestlé and Coca-Cola. Info sourced from Forbes.
On the education front, Lori Senegal went to McGill University where she graduated with a Bachelor of Commerce (BCom), Marketing and Finance option.
Awards and Accolades
Lori achievements and success haven’t gone unrecognized. She has received several awards and accolades as recognition for what she has achieved both in her career and a woman. In 2014, Advertising Age named her the Woman to Watch. Her other honors include a Quantum Leap award for leadership and innovation at the AWNY Game Changer Awards.
There are only a handful of women, and even men, who can achieve what Lori has and her track record speaks for itself. Surely, she is a woman with no limits.