EOS: Not Just Another Lip Balm

Lip balm is an essential part of any woman’s purse. It keeps lips moisturized and prevents them from getting chapped. Years ago lip balm looked like nothing special. Its cylinder shape and almost clinical design did not spark any sort of desire to use them. On top of that, it was unflavored. If you wanted a flavored lip balm there was mint and cherry. Not very thrilling was it? There was something in store for the lip balm users and it came in 2009.

EOS, Evolution of Smooth, is a lip balm company that was marketed to invite and excite women to use it. Their tagline “The lip balm that makes you smile” became truth as millions of women purchased this delightful beauty product. Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky founded the company and wanted to think outside the box when it came to lip balm. The tired old design was something of the past, and they were about the break the mold. They designed orb like shapes that in a variety of colors and flavors. They also made them organic, which would appear to consumers who were becoming more conscious about their purchases and what these product ingredients contained. The EOS lip balm flavors were wild and exotic like: Passion Fruit, Blueberry Acai, and Honeysuckle Honeydew. The lip balm industry was about to be hit with a radically new product that would blow people’s minds. It eventually became the second best-selling lip balm in the country. It was seven years ago that EOS Lip Balm began to occupy the shelves in Kohls, Walgreens, Walmart, Ulta and Target. Also see, https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069.

It is a $250 million dollar company and growing. There is only room to grow because the lip balm industry is steadily increasing to make $2 billion dollars in 2020. Celebrities have even endorsed this fun and enticing lip balm including Christina Aguilera, Miley Cyrus, and Kim Kardashian. They included them in commercials, ads, and even music videos.