Fabletics Makes Its Mark In Athletic Fashion

“Crowd power” is often used to determine the purchases that consumers make. Most consumers these days look at what other customers are saying about a brand and read reviews and recommendations from both personal friends and social media contacts. Brands that are especially savvy are using this trend to their advantage and coming up with effective marketing tactics that utilize the power of “the crowd.”


Fabletics is a great example of this. The brand launched in 2013, and has grown over 200% and accumulated over $235 million in revenue. There are over 1 million paying members who have a Fabletics subscription. TechStyle (the parent company of Fabletics) CMO Shawn Gold says that much of the brand’s success is due to taking customer reviews into serious consideration. Gold knows that reviews from customers can directly impact sales, and can appeal to individuals who will be convinced to become consumers due to positive reviews. Positive feedback from customers can also lead to higher consumer retention, which is the goal for virtually all successful businesses.


Consumers are living lives that are closely tied to the digital world these days, which means that an online review can make a huge difference. Most customers will research a business before making a purchasing, and commentary about the company from those who have done business with a brand can affect a consumer’s perception of the brand. It has also been proven that people tend to trust online reviews. A study conducted by BrightLocal reveals that 84% of online shoppers trust reviews the same way they would trust a recommendation from a friend or family member. Fabletics is well aware of this, and the company has seen significant growth, since more positive reviews lead to more revenue, both from repeat and new customers.


Actress Kate Hudson, the cofounder of Fabletics, announced in the summer of 2017 that she would embark upon the brand’s first collaboration, with singer and actress Demi Lovato. Lovato says that she’s happy to be working with the brand, because Fabletics is all about empowering women and encouraging them to embrace their bodies. Hudson has been hands-on with the organization and success of Fabletics from day one, when the founders of TechStyle Fashion Group asked her to be the face of Fabletics. The founders chose Kate because of her approachable nature and active lifestyle, and Lovato embodies these qualities as well.


Consumers who are interested in becoming Fabletics customers can take a short quiz to find the workout or athleisure gear that is best for them, and the Fabletics website provides information about subscriptions and style recommendations as well. For more information, visit www.fabletics.com.

Fabletics for All

There are a lot of stores online that sell items that can be used for exercise. These stores have one thing in common, they don’t use a subscription system. Fabletics does and that is part of their success.


How it Works

When you are looking at getting your exercise items, you can look at Fabletics subscription service. The way it works is you sign up for the service and pick your style. Then every month you will get a shipment of clothing that fits into your style choices. You can change your style within your account settings if you find it’s not quite what you are looking for. You also can pause your subscription if you are going to be out of town or away from your home for a long period of time.


Why Buy Online

There are several reasons you might want to consider getting your exercise clothing from Fabletics. The biggest is how easy it is. You don’t have to worry about getting these from stores or not getting your clothing because of the distance you have to go to get them. These items come right to your door and they are ready to wear.


Fabletics Moves to a Brick and Mortar Store

Fabletics has had great success online and then decided to open a few stores to help those that are not able to get online or would rather see the items in person. The way it works is the same as if you were to buy them online through your subscription or through another store.


These stores are in many of the larger cities, but not everyone will have them close to them. This is why you shouldn’t forget about the online options you can use to get the exercise clothing you want for a good price. Getting them in stores or online, you will still get a great product and it will make you look and feel better.


There are a lot of options for you if you are getting your clothing from Fabletics. You only need to look at what you want and how you can get them in the best way possible. This way you will be happy with what you get and will love the clothing that makes you happy.