For Doe Deere, a morning routine is one of the best ways to start the day and is the only way for her to be able to be successful throughout the day. If she doesn’t wake up right at 8:30, have her glass of water, stretch and eat breakfast, the company may not be able to perform as well as it has been. She doesn’t spend too much time getting ready with her makeup and hair but she does make sure that her morning routine is spent preparing for the day and coming up with ideas that will be helpful for her to make new things with the company and with all of the different things that she is doing. Doe Deere wants to help people and show them that Lime Crime was born from being able to do more with makeup and fun looks and makes sure that her morning routine contributes to that.
When Doe Deere first started out, she was just a beauty blogger. She learned a lot while doing this and got a lot of followers. One problem that she kept running into, though, was that she did not have a lot of options for fun colors and quality makeup. She wanted to change that part of the beauty industry and make things better for everyone who wanted these colors. For this reason, she decided to start Lime Crime. She wanted people to have options that were safe to use and were fun. She didn’t want beiges that would be boring or reds that were overdone. She wanted bright colors.
When Lime Crime was first getting started, Doe Deere started her morning routine. She had always been able to start her mornings out the right way by waking herself up instead of using an alarm clock. She then decided to do it at 8:30 each morning so that she would be able to go into the office at noon and successfully run her business. This gave her time to spend her mornings getting creative and tapping into the energy that she had for new ideas in makeup and other beauty options.
Doe Deere only does a few things with makeup in the morning. First, she brainstorms new products. Then, she gets ready. Doe Deere always starts out with foundation. She either uses MAC or L’Oreal to create a base on her face. Then, she uses her own makeup line for the rest of her face. She is currently working on a foundation for Lime Crime that is able to suit the needs of hundreds of different shades of skin. She is hoping it will be out soon and that people will be able to match the way they want.
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