Leading Bradesco Back To The Top; The Story Of Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi is the President of Bradesco, one of the largest financial institutions in Brazil. He was appointed the president of Bradesco Group in March of 2009. Coincidentally, the company had just lost the position of the largest banking institution to its closest competitor, Itaú Unibanco.

During an interview after his appointment to the position of president of Bradesco, Luiz Carlos Trabuco Cappi said that under his stewardship, the company would concentrate on providing quality services to the people of the municipalities it serves and expressed disinterest in competing for the top position. However, in 2015, Bradesco bought the Brazilian branch of HSBC in a move perceived to be an attempt for the market leader position.

Read more: Trabuco to Take Over the Presidency of Bradesco’s Board

Journey to Bradesco’s Presidency

Luiz Carlos Trabuco Cappi replaced Márcio Cypriano as the company’s president. The former president of Bradesco had to retire from the position of president after he attained the age of 65 years. At Bradesco, you cannot continue to be president after 65 years, that’s enshrined in the company’s policy on matters administration. The former president even proposed policy amendments to retain office, but they were rejected by other board members.

Bradesco has been around for 65 years, and during this period, the company has only had four presidents. That includes the company’s founder Amador Aguiar, the current chairman of Bradesco board of directors Lázaro Brandão (Lázaro Brandão is the one who nominated Luiz Carlos Trabuco Cappi for the position of president), and Márcio Cypriano, the immediate former president of the group. The current president, Luiz Carlos Trabuco Cappi, has been with the company for a long time, so he understands its culture.

Worked in Different Departments of The Company
Prior to his appointment to the position of president, Luiz Carlos Trabuco Cappi has been rotated around many departments during the period he has worked with the company. He has been in charge of the marketing department; he has worked in the private pension department too. He became the vice president at the age of 47. He was appointed the president at the age of 57. Luiz Carlos Trabuco Cappi has a degree in philosophy from the University of São Paulo.

Bradesco is headquartered in Osasco, a region within the metropolitan area of the city of São Paulo. The company is specializing in financial services; it has an insurance and banking branches. Until 2009, Bradesco was the largest insurance and banking services provider in Brazil. The company’s time at the top position came to an end after two banks, Unibanco and Banco Itaú formed a merger.

Reclaiming the Top Position

By maintaining market leadership in the country, Bradesco attracted a lot of honour and admiration in the country. The fact that the company lost the top position didn’t auger well with its top leadership. The biggest challenge was that the company was in no position to expand and challenge the current market leader. That is why upon his ascension to the position of president, Luiz Carlos Trabuco Cappi was careful not to make any promises of reclaiming the lead position in the market.

For more information about Luiz Carlos Trabuco Cappi, just click here.