Lori Senecal; A mastermind of corporate leadership and success

Global CEO at Crispin Porter and Bogusky Lori Senecal attributes her present success to her life during her young age. It is the success of her older siblings that gave the motivation to achieve greater goals throughout her life career.

By analyzing and looking her success story, one can easily conclude that she made her dreams come true.

After she had graduated from University with Sales and Marketing degree, Lori Senecal got absorbed into the world of employment where she turned everything she touched into success.

Lori is a person who knows how to get things done, in all her undertakings, she had consistently portrayed great talent in leading organizations as well companies in a better state as compared to when she joined them.

The devotion to bringing out the best in individuals as well as businesses has significantly improved her popularity among potential employers who would like to be part of her leadership strategies. Indeed the life of Lori Senecal is full of success stories.

Using her skills on innovation, she conceived and launched TAG Ideation in 2003 that was a young-adult marketing unit. Besides, she worked with the world’s famous brands that include Nestle, Staples, Sprint, Weight Watchers, Xbox, InBev, Nabisco and much more. For more details visit Bloomberg.

She was later promoted to head the entire Sales and marketing division. McCann Erickson Worldwide allowed her to serve in the capacity of a Co-Managing Director of TAG-New York because of playing a fundamental role in the realization of TAG Ideation. Check out Adweek to know more.

During Senecal’s tenure as Global CEO of CP+B global growth expansion, Lori would manage the coordination of the firms’ ten international offices in addition to her focus on the agency’s continued global development. Since 2015 when she joined the organization, Lori made a tremendous impact on the culture as well business at the CP+B. Her efforts lead to the creation of a modern global agency which is agile inventive, collaborative and offers consistent local and international market innovation.

While Lori Senecal was at KBS, she was named one of the Advertising Ages’s “Women to To be Watched.” She was honored in 2013 at the AWNY Game Changer Awards with a Quantum Leap award for outstanding leadership. You can visit her videos on YouTube.

Lori Senecal: The Woman with No Limits

When mentioning women in leadership and top positions Lori Senecal cannot miss on that the list. She is currently the Global CEO for Crispin Porter + Bogusky (CP+B) advertising agency which she joined two years ago in 2015.

In a report by Campaignlive, CP+B is a MDC Partners network member, with a number of blue chip clients such as Domino’s Pizza, PayPal, American Airlines, Applebee’s, Kraft, and Mondelez international among others.

The agency has its headquarters in Boulder with other offices in Los Angeles, Miami, London, Sao Paolo, Gothenburg, Stockholm, Copenhagen, and Hong Kong where its employees collaborates across.

CP+B agency has also received numerous awards for its exemplary performance. These include being named 13 times the “Agency of the Year” in the trade press, Creativity’s agency of the year, Adweek’s U.S agency of the year and Advertising Age Agency of the Decade among other accolades.

Her current leadership role is however not new to her; having previously served in similar top positions in over the span of her career.

Professional History

Prior to being appointed the Global CEO for CP+B, Lori Senecal also held the position of President & CEO of the MDC Partner Network. She was also the Chairman and CEO at Krishenbaum Bond Senecal + Partners (KBS+), the CEO role of which was inherited by Ed Brojerdi, the President and Chief Creative Officer, upon her departure to join MDC. She stills retained the role of Global Executive Chairman at KBS+ P, focused on their global expansion.

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At KBS+, Lori Senegal played a big part in growing it from a domestic agency of 250 people to more than 900 people worldwide.

Before joining KBS+P in 2009, Lori had served as McCann Erickson’s President where she worked on global accounts such as Nestlé and Coca-Cola. Info sourced from Forbes.

Educational History

On the education front, Lori Senegal went to McGill University where she graduated with a Bachelor of Commerce (BCom), Marketing and Finance option.

Awards and Accolades

Lori achievements and success haven’t gone unrecognized. She has received several awards and accolades as recognition for what she has achieved both in her career and a woman. In 2014, Advertising Age named her the Woman to Watch. Her other honors include a Quantum Leap award for leadership and innovation at the AWNY Game Changer Awards.

There are only a handful of women, and even men, who can achieve what Lori has and her track record speaks for itself. Surely, she is a woman with no limits.