The founder and CEO of the Los Angeles cosmetics company Lime Crime, Doe Deere, has been creating makeup since 2008. The on-line cosmetics company is synonymous with unicorns, sparkles, and self-expression at its most fabulous.
Deere’s story began in Russia where she was born and bred until the age of 17. During school, Deere would sell temporary tattoos to classmates by wearing her designs and essentially cementing her status as a creative powerhouse at the young age of 13. At 17, Deere left for New York City where she had ambitions of becoming a musician.
Being a musician helped Deere with marketing and she learned not to take your audience for granted. It is with this same mindset that she treats her employees, vendors and customers. It was also this attitude that led Deere towards being an entrepreneur where her creative outlet moved from music to makeup.
The President of Lime Crime is Deere’s husband, Mark, with whom she was in a band during her New York years. According to Deere, he is the biggest influence and feels lucky to have him by her side not only as her spouse but as a business partner as well.
Deere had been named one of Self Magazine’s Top Inspiring Female Entrepreneurs, standing along the likes of Suze Orman and Arianna Huffington. She hopes to be a role model for other female business owners. Devotees to Lime Crime have been deemed unicorns by the self-professed Queen Unicorn herself, saying that, “I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!”
The Lime Crime line has a makeup offering for the face with a product called Hi-Lite. It is a highlighter palette in opalescent coloring in pink, gold and peach. For a super quick manicure, look to Lime Crime’s Pop On Nails, which tout a complete look in 10 minutes. Pop On Nails come in six color options, all offering that sparkling, opalescent, mermaid-like appearance. When it comes to the windows of your soul, look to Lime Crime’s two eyeshadow palettes, aptly named Venus and Venus II.
Beyond all the cosmetic products, one could argue that the one thing Lime Crime is known for is their lipsticks. With numerous colors, the lipsticks called Velvetines, come in both matte and metallic. Perlees lipstick has a soft dusty pearl presence with a slight shimmer. Unicorn Lipstick is matte cream lipstick loaded with pigment. The Diamond Crushers lipstick toppers offer an almost crushed pave diamond prism look and they play well with others. For a complete lip look, combine one of the lipsticks with the Diamond Crushers for a dramatic effect.
Lime Crime provides a colorful, intense and daring look – much like their fearless leader, Doe Deere.
For updates, follow Doe Deere on Twitter.